Our communication strategy had a particular focus on raising awareness and use of the PPSR amongst the SME sector. Our objective was—and remains—to provide the right people with the right information at the right time.
We took a multi-pronged approach and worked to raise awareness of the PPSR among those who advise SMEs, to exponentially increase the reach of our communication—or help to ‘spread the word’.
We strengthened our engagement with accountants, lawyers, industry groups, business advisory networks and other government channels that are already in existence and known to SMEs.
We targeted industry education and outreach to develop information distribution networks and gather feedback; we developed SME-focused and sector specific publications, such as the PPSR brochures for SMEs and for business advisers and the PPSR business guide.
We developed a series of short 60-second videos to help explain basic PPSR terms and concepts, included information in targeted publications (such as accountancy magazines) and used Google analytics and Google Adwords activities to assist in ensuring the effectiveness of communication activities.
It is great recognition to have our work acknowledged at the international level.
The IACA is a professional association for government administrators of business organisation and secured transaction record systems. IACA holds an annual conference and Merit Awards programme.
AFSA’s Chief Finance Officer, Rob Hanlon spoke at IACA’s 2016 conference, held in Columbus, Ohio, about Australia’s personal property securities system and our cost recovery framework—and accepted our award.
The conference was attended by representatives of 18 nations, including the United States of America, Canada, China, Germany, Kenya, Serbia and Sweden.
Rob also took the opportunity to meet up with World Bank representatives in Washington to share information on Australia’s personal insolvency and personal property securities systems and to discuss a number of issues with other jurisdictions.
Rob Hanlon, Chief Finance Officer, receiving the IACA Merit Award from Allison DeSantis, President, IACA (Photo by Joe Ross - Flickr)